In contemporary discourse the various yoga commodities are covered with layers of signs- as most products actually are, according to Baudrillard. Accordingly I suggest we should begin to treat yoga discourse addressing the public as if it was marketing and advertising. Reading marketing literature we know that it is often difficult to find the real use-value of a product. Often we wonder what product an advertisement is talking about at all. Brochures and advertisements produce a world of fantasies and dreams. We struggle to find out what is real and what is symbolic as they flow into each other. This is the function of marketing and advertising: not to mainly inform about actual use-values, but to generate associations – in other words to transform use-value into symbolic value.
Similarly, yoga discourse associates yoga with power – willingly or unwillingly, explicitly or implicitly. Yoga and power walk hand in hand. For many women today yoga is delivering the power of a beautiful body. It is my conclusion that throughout history all written yoga discourses had an underlying purpose or effect of increasing the power of the yogi. The purpose of the written yoga discourse is and always was to endow the yogi with special powers and capabilities. What these powers and capabilities are differ over time as society changes.
Purpose: To understand your spinal curves. Contraindications: Rotator 3 yoga poses for weight loss cuff and shoulder impingement syndromes, spondylolisthesis. Prop: A wall or a table. Avoiding 3 yoga poses for weight loss pitfalls: Choose a height for your arms that is comfortable, one that allows you to stay in the pose long enough to make observations. Use the wall if you are stiffer, the table if you are more limber. Stand near a wall or tabletop with your feet hip-width apart and parallel. Place your hands on the wall or tabletop, shoulder-width apart and parallel. Rotate the upper arms so that the biceps face up.
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